Changing tastes: Consumption trends in Asia
22 July 2020
It is more important than ever for New Zealand producers to understand what consumers in Asia want.
Seven out of 10 of New Zealand’s top trading partners are in Asia, with China making up a whopping 28 percent of our export market. But consumer trends in these markets are changing rapidly, with the rise of plant-based meat alternatives on the rise and demand for premium New Zealand goods remaining strong.
New Zealand hasn’t yet missed the boat on being a leader in plant-based meat alternatives argues Alex Worker, but we have to act quickly.
The Asia New Zealand Foundation partnered with Fieldays for this 30-minute snap shot into the changing consumption trends across Asia. Alex Worker, Consultant, Asia Pacific region for Impossible Foods – a plant based meat alternative expanding into Asia - and Jerel Kwek, CEO, Addiction Foods – New Zealand-made top of the line pet food based in Singapore/New Zealand, sold online all across Asia - discuss the changing consumption trends they have been observing.
Understanding Consumption Trends in Asia from Asia New Zealand Foundation on Vimeo.
Banner image: Fieldays/Facebook
- Asia Media Centre